Control Serum - Self Control
Control Serum
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Project Info

The brief asked for a design to help people increase their own self control in regards to smoking.

My solution was a range of flavoured syrups containing healing and calming plant extracts, stored in cigarette-sized tubes. They can be sucked from the tube or added to a drink. The tubes offer the user an alternative to smoking, without having to lose all of the pleasures.


The solution focused on connecting with behaviours associated with smoking. The packaging had to be visually appealing and engaging to use.


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